The Era of 'Good Housing': Reshaping Aesthetics in the Ceramic Sector

  In 2026, the ceramic tile industry is accelerating its transformation towards intelligence, greenness and high-endness. Driven by policy guidance and消费升级， the "good house" standard has become the new benchmark for the industry， promoting the upgrade of products from a single decorative material to full-house space components. Data from JD's 618 event shows that the transaction volume of home decoration materials has significantly increased, and the demand for smart home devices and trade-in has continued to rise. Products with an elderly-friendly design and high appearance quality are highly favored.

  Outstanding enterprises in the industry are all making efforts in technological innovation and brand building. Some leading enterprises have achieved flexible customization production through digital factories and have been the first to obtain the new national standard 5A-level certification； some enterprises have built the world's first ammonia-hydrogen zero-carbon combustion demonstration line， leading the green and low-carbon development； some brands have won the top national sales rankings with candy glaze soft light tiles and high-end wood grain tiles. In addition， many emerging brands have won industry awards with their "resistance to technology" and light fashion positioning， and some enterprises have reconstructed the aesthetic of human habitation with "space thinking". Overall， the renovation of existing houses and high-quality consumption are reshaping the industry landscape， and enterprises with core technologies and brand advantages will continue to lead the market.